Each of the four paintings in this set depicts short phrases. While at first glance they appear to have been printed on paper, they are in fact hand-painted on canvas with acrylic paint. The artist, Kimura Hiroshi, has mimicked two typefaces that were commonly used in advertising at the time (in the 1980s): Antique and Gona. However, nothing is being advertised here. Instead, the phrases suggest emotional outbursts that might have been throwaway lines or biting criticisms. And so, with a sharp twist of humor, the viewer’s assumptions are doubly exposed. What we thought was printed matter is actually painting; and what we assumed was an advertisement has no product to sell.
(MINAMISHIMA Ko)
Each of the four paintings in this set depicts short phrases. While at first glance they appear to have been printed on paper, they are in fact hand-painted on canvas with acrylic paint. The artist, Kimura Hiroshi, has mimicked two typefaces that were commonly used in advertising at the time (in the 1980s): Antique and Gona. However, nothing is being advertised here. Instead, the phrases suggest emotional outbursts that might have been throwaway lines or biting criticisms. And so, with a sharp twist of humor, the viewer’s assumptions are doubly exposed. What we thought was printed matter is actually painting; and what we assumed was an advertisement has no product to sell.
(MINAMISHIMA Ko)
*You can see other works from the set of four.